Price Matching

We offer the highest quality diamonds and jewelry at the best prices you'll find anywhere.

We are committed to helping you find the best cut GIA and AGS certified diamonds at the lowest possible prices. If you find the same certified diamond available online at a lower price, simply contact an IceStore Client Services representative 800-697-1468, or email at We will gladly match the price subject to the following terms and conditions:

  1. IceStore Diamond Price Matching applies only to certified loose diamonds sold through our own website with a Bank Wire price equal to or greater than $10,000 USD, excluding all discounts, offers, or promotions.
  2. The Diamond Price Guarantee only applies before you purchase your diamond from IceStore.
  3. To verify the competing price, you must supply an IceStore Client Services representative with: (1) a copy of the grading report from GIA, AGS for the diamond, and (2) a link to a website offer or a published price offer.
  4. The competing price must be available to any member of the public and cannot be a unique discount.
  5. The lower price must remain in effect at the time your request is verified by IceStore.
  6. Expired offers are not eligible.
  7. Competing prices must be in US dollars.
  8. The competitor's diamond must be in stock and available for purchase at that price.
  9. The IceStore price is the price after any rebates, gift certificates, and promotional discounts have been applied to the item. Costs for comparable shipping and handling will be included in the price comparison.
  10. Competitors' special promotions such as rebates, gift certificates, bundled products and "buy one, get one" offers are not eligible for the Price Matching program.
  11. Time-limited sales events (such as Black Friday or Cyber Monday), offers advertised as limited in time or quantity, clearance, liquidation and going-out-of business sales, and loyalty program offers are ineligible for the Diamond Price Guarantee program.
  12. The Diamond Price Matching does not apply where the competitor or IceStore has made a pricing error or typographical error on an item.
  13. Pawn shops and auctions (websites like eBay, or brick and mortar stores) are ineligible for the Diamond Price Matching program.
  14. Only one diamond per customer is eligible for the Diamond Price Matching program (multiple claims on the same diamond will not be eligible, regardless of the quantity ordered), and the Diamond Price Matching program can only be applied once per diamond, even if a lower-priced offer is subsequently found.
  15. The Diamond Price Matching program only applies to purchases for personal use. The Diamond Price Guarantee does not apply to purchases for resale or commercial purposes.
  16. If IceStore decides to match a competitor's price, we will honor the new price for 24 hours.
  17. IceStore reserves the right to verify all information regarding the competing offer and to refuse to offer a lower price, at our sole discretion, if we are unsatisfied with our ability to verify the competing price.
  18. We reserve the right to: (1) deny requests, (2) modify these terms at any time, and (3) terminate the Diamond Price Matching program at any time, at IceStore’s sole and absolute discretion.