Purchasing a ring from ICESTORE was an enjoyable experience from beginning to end.

After contacting several online vendors, I felt that Ariel was by far the most attentive to helping me create a truly unique ring for this milestone occasion.  Not only was he able to help me refine my diamond search in terms of carat, color, clarity, and cut, but he also assured me that he would personally inspect my selection before a final decision was made.  We soon narrowed my choices to three diamonds and he inspected each individually. The diamond Ariel was drawn to would not necessarily have been the one I would have chosen on paper; however, he assured me that it displayed maximum light dispersion while not compromising brilliance (exactly the combination of qualities I was looking for). For the setting, Ariel worked with me to create a design that would not only accentuate the diamond beautifully, but also fit my budget.

While I felt more comfortable working with Ariel than other online vendors, I was aware that there is a certain level of risk involved with making such a large purchase online.  Finally opening the box and seeing the ring, therefore, was cathartic.  The finished product is truly stunning.

The appraiser also assured me that the diamond is exactly as advertised and that the quality of the craftsmanship is very high. By purchasing from ICESTORE I was able to take advantage of online diamond prices without compromising personal service and a truly unique finished product.  I only hope that the presentation goes as smoothly as the purchase.

C.M. Jackson Winston-Salem, NC 02/2008

The first thing I’d like to say is that Ariel has been amazing to work with.  Even before I made my deposit, he spent hours on the phone with my fiancée as she selected the exact stone and style that she wanted, and then spent hours on the phone with me as I continuously worried about making the right decision.  I clearly made the right choice and Ariel has gone over and above to demonstrate his good faith and business practices.

My engagement was about as perfect as anybody could ask for.  I surprised my soon-to-be fiancée with a trip to the Caribbean and proposed to her on the beach while the sun was setting in the distance.  Nothing could have made the moment more special than the incredible ring I gave her.  She was speechless (even though she’d designed the ring herself). 

I am located in Charlotte, NC, and as such, I did not have a good way of meeting Ariel prior to beginning the process of creating the ring.  Ariel graciously agreed to meet with a friend of mine who is also located in Los Angeles and sat down with him over coffee to help allay my worries.  After the ring was made, he agreed to meet me at an appraiser (of my choice) prior to taking full payment for the ring.  Last, he has worked with me on some tweaks to the ring that my fiancée has noticed since I gave it to her. 

In conclusion, there may not be an easy way to demonstrate to you, the prospective customer, that IceStore is the right choice.  However, it is my advice, as a satisfied customer located across the country, that you give Ariel a chance as he will do an outstanding job from beginning to end, and thereafter.  As icing on the cake, the value you can get on his jewelry far exceeds anything else I’ve seen in the industry.

Vaughn W. Charlotte, NC 01/2008

For that special gift, engagement, wedding, anniversary - or just to say thanks to a loved one for feeding the cat while you were away - you really can't do better than visit www.icestore.com  where you will find the best of professional jewellery services from proprietor, Ariel Friedman. Ariel certainly knows his subject. But, rather than bully or intimidate (as some jewellers do), he gently encourages the would-be customer to learn and understand the detail and complexities of the many possible choices in a fine jewellery purchase.

If you are buying a diamond, you may well find his prices amongst the cheapest although, almost reassuringly, not necessarily the cheapest. Be wary of the lowest internet quote as the "seller" will try to claw back lost margins on the setting, shipping or other services. However, from my extensive researches, IceStore can still save up to 20% over other internet vendors, or even more on retail stores offering the exact same stone from the pool of gems available on the market at any one time.

But the central stone is one thing: the finished ring, bracelet or necklace is another. Mr Friedman's aesthetic eye for matching quality, price and the artisan skills of the jeweller, is as flawless as any stone he can offer you. His attention to detail in the mounting, materials and finish will give you a precious lifetime gift to be proud of.

Fear not the perils of internet trade. IceStore is safe. I checked their trading history, other testimonials and positively Googled Mr Friedman to death! If you get the same service and product as I did with my recent humble request for a modest anniversary gift, you will be more than just satisfied. You will be ecstatic.

When my grand-daughter comes of age for a serious piece of jewellery , I will return to ICESTORE. Mind you, Ariel Friedman will a touch longer in the tooth by then, but still young enough!  After all, investing in a good jeweller is a bit like having a good lawyer, dentist or proctologist. A touch on the expensive side, perhaps, but worth every penny in the end.

My wife and I purchased a 5.57 caret Fancy Intense Yellow Radiant diamond from Ariel Friedman in October, 2007. Included in the purchase was a beautiful setting.  It was for us a very large purchase and there was some concern buying over the internet. The yellow diamond was precisely as advertised, the setting was perfect, and the completed ring was delivered on time as promised. 

We had been shopping for a yellow diamond ring for several months, and Mr. Friedman's yellow diamond was of supurb, verifiable quality and at a price fully  50% less than we found at alternative sources.

Mr. Friedman is a joy to deal with, professional, personable, competent, and impeccibly honest. We recommend Icestore without reservation. 

I originally heard about ICESTORE four years ago when a friend of mine purchased an engagement ring online and was quite happy with his experience with Ariel.  I looked at ICESTORE’s website, but did not think I would ever want my engagement ring to be commissioned there.    It was difficult for me to grasp how someone could purchase something so nice over the internet, especially coming from someone who prefers a bank teller to the ATM.  Buying a ring is such a major decision and one I thought needed to be made in person.

Four years later…I found my prince charming and we began to research diamonds, settings, the 4 Cs, prices, etc.  We visited a wholesale market in San Francisco and continued our research with ICESTORE.  We found that ICESTORE’s quality of diamonds was higher and prices were more reasonable than any wholesale market.  After researching, I realized that I wanted to design a ring similar to one posted on Ariel’s website under “finished work gallery – colorless diamond rings”.  From my first phone call, Ariel was professional, courteous, incredibly knowledgeable and patient with all my questions.  My boyfriend and I were hesitant in making such a major purchase online, however, Ariel catered to our every need to increase our comfort and satisfaction with the spectacular ring we created. 

After a great deal of research, I knew exactly what I wanted my ring to look like.  Therefore, I relayed that information to Ariel as well as e-mailed him a photo of the exact setting I wanted.  Even though I had a good idea of what I wanted based on having seen a picture of his previous work, I never dreamed my ring would exceed my expectations to this degree! 

My boyfriend and I worked with Ariel to pick out the perfect diamond and create exactly what I wanted.  I am extremely detail oriented and I could not be happier with the ring or, more importantly, my experience with Mr. Ariel Friedman.   I had such a fantastic experience with Ariel that I am willing to share it live with anyone interested.  Please feel free to e-mail me at jenjordan2001@yahoo.com and I can contact you at a time convenient for you to discuss any questions, reservations or personal stories.

I had never seen any of Ariel’s works in person and therefore, I didn’t know just how surprised I would be when I first saw my ring in person.  It was “love at first site” when I saw my ring and I was excited beyond belief because Ariel is the kind of guy who will go the extra mile to insure total happiness.  Ariel, you know exactly what works best with the proportions of a stone when designing a setting for the stone to make the ring “one of a kind”.  In working with you I also learned you take a great deal of time to consider each customer’s unique situation and finds the right stone within one’s means.       

Even though I helped design my ring based on a ring I found on ICESTORE’s website, I never saw it online until my boyfriend proposed and I was speechless when he proposed.  No other website, wholesale market or jewelry store I checked had near the quality of stone or setting, and all were more expensive when comparing the 4 C's.  

Based on our fantastic experience, we will always approach Ariel with all of our major gem stone purchases going forward.  I can't say enough positive things about my ICESTORE experience.  I think everyone buying an engagement ring should talk to Ariel before doing so because he is honest, fair, considerate and a really great person to work with.  Thank you so much, Ariel, for helping make my dream engagement ring a reality!  You are a true artist that always considers each customer’s unique situation and finds the right stone within one’s means.   

I spent two months trying to give myself a crash course in what to look for in a diamond ring before embarking on a mission to track down the perfect stone within my budget.  And then I couldn't find it.  But after a frantic and frustrating search, I very fortuitously happened upon a referral to the icestore.com web site and called Ariel Friedman.

What I quickly learned from talking to Ariel is that you can't just teach yourself to find the perfect stone by collecting information from online sources here and there.  You need the actual eyes of experience.  And if you don't really have those, you need to find someone trustworthy who does.

Ariel patiently explained to me that just because I had read about diamond specifications X, Y, and Z in some article somewhere didn't mean that a stone that had those X+Y+Z specs would be what I really want.  Rather, he finally convinced me, identifying a stone with real character, and choosing a setting to bring that character to life, is a matter of judgment and perception.  And exercising his judgment, based on criteria and characteristics he solicited from me, Ariel selected an absolutely compelling square emerald-shaped diamond and guided my selection of a setting to go with it.

Of course, even once we had agreed on the stone and the setting, I immediately began to second-guess myself: "But I heard..." and "Wait, I actually read somewhere that...."  Remaining patient as I called him to ask whether I should reconsider my decisions, Ariel assured me that my order was in good hands and that I shouldn't let some bit of conventional wisdom that I ran across overrule my own instincts or, frankly, his own ability to produce a ring that would not just meet, but truly exceed, my expectations.

Which is what I got.  And while it's cool that there's even a video of it up on the icestore web site, the truth is that the ring itself is far more compelling than that clip.  My fiancee consistently hears not only that her ring is beautiful, but also that no one's ever seen another ring like it.  And not only does she consistently hear that her ring is absolutely unique, but also that it is just so her.

So take it from me--a guy you don't know at all, but if you did know me, you'd know that I am easily disappointed and not one to offer a recommendation lightly.  Working with Ariel is like having an expert consultant determined to help you get the perfect ring.  And he might even intuitively understand what the perfect ring you're looking for is just a bit before you do.

What’s more compelling than a testimonial from a first time customer of Ariel Friedman and IceStore.com?

The testimonial of a return customer, nearly four years after my first purchase.

Over four years ago I began the search for an engagement ring. I was referred to Ariel Friedman and Icestore.com by two of my close friends who had used Ariel for their engagement rings. Both men had nothing but exceptional comments on the craftsmanship, professionalism and dollar value provided by Ariel Friedman.

What makes the buying experience exceptional is the individualized customer care that has become the hallmark of business with Ariel Friedman.

 How else do you think he receives so many referrals?

After assessing my needs, Ariel was able to price and construct the ring of my fiancé’s dreams. Not only was the ring exceptionally beautiful, crafted, and finishing perfectly, the ring was a tremendous dollar bargain.

In August, 2007, after four years of marriage and 27 months spent separated due to military deployments, I decided it was time to express my gratitude to my wife by purchasing princess-cut diamond earrings. I immediately thought of the tremendous buying experience I had with Ariel and knew I would call on him again to meet my jewelry needs.

While in Baghdad, Ariel sent me a few recommendations and stone-certification specs via email in order to better educate me on my purchase. He communicated with me in a timely fashion, priced the order perfectly, and shipped them quickly, all without a phone a phone call.

Not surprising, the earrings are stunning and flawless.

In short, when you buy jewelry from Ariel Friedmand and IceStore.com, you’re not only buying exceptional jewelry, you’re developing a trusted friend in the industry. I can assure you, should you ever be in need of jewelry in the future, you will call on Ariel for a second time as I did.

I was searching for the perfect ring, a 10 year anniversary ring.  I wanted to re new my vows to my wife, a perfect little spot up the coast in Medocino County.  A perfect little two bedroom on the coast, a cake, flowers.  Our daughter of five years would be the witness and the ring bearer.  Ahh the ring, what to do about a ring?  Everything was perfect except trying to find the perfect ring.  So I started surfing the net, though not as apparent as most other web sites I came across "The IceStore" and Da Man Ariel.  Looking through his web site I decided that to make the perfect occasion just that more perfect...it had to be a yellow diamond, a three stone ring with the perfect yellow diamond in the middle.

However to purchase a ring of this grandeur and cost through a web site?  All it took was one phone call to Ariel Friedman and I was sold.  I was pretty knowledgeable about regular diamonds from the purchase of my wifes ring 10 years ago but somewhat in the dark about "fancy diamonds"  Ariel cleared up everything, answered all my questions and actually showed a genuine interest in me, my life and the world around us.

The ring is spectacular, the man is spectacular and if you go anywhere else to purchase you will be making a very large mistake.

Thank you Ariel for a very pleasurable experience.

Thanks so much for all your help, kindness and thoughtfullness in creating a true treasure. It was beyond my expectations and is a ring befitting the princess I've asked to marry me. Everyone who's seen it is gasping and my hands honestly were visibly shaking for more than half an hour.

Your experience and efforts certainly shine through in the final product. I only wish I had been more trusting from the beginning of this process. Certainly I know then for the future, as the ring is the work of a genius.

Once again I am appreciate all the time you took to speak with me, guiding me through this and easing my fears. It wasn't easy handing the responsibility of such an important gift to one I have never met, but I would do it again in a heartbeat.

I can not wait to see her face this evening when she opens the box.

Thanks - you were an angel.

I probably wouldn’t strongly recommend shopping for an engagement ring over the Internet to anybody if it wasn’t for Ariel Friedman at Icestore.com. He helped me deal with the ambiguity of purchasing the most important piece of jewelry in my life in a way I definitely did not expect from a stranger, especially in the diamond and jewelry business. To be sure it is not only hard enough to pick a diamond online solely based on GIA certificate letters and numbers that are often misleading to somebody in my position without much experience with diamonds, but it is also somewhat nerve wrecking to pay in advance for something you haven’t yet seen and that is very hard to independently evaluate in the first place.

I went with IceStore.com mainly because of their amazing engagement ring designs. I figured that instead of trying to emulate the beauty of the ring I have picked I should stick with the people who designed it in the first place. Working with Ariel exceeded even my highest expectations. The reason I would trust him with pretty much any high end jewelry from now on is that he goes beyond just looking at the 4 Cs and he can evaluate the beauty of a stone just by looking at it – this is one thing the casual buyer (like myself) just cannot possibly do. Ariel chose a cushion cut stone for my ring that most people relying only on letters and numbers on the certificate wouldn’t necessarily consider perfect and it turned out to be a real sparkling beauty. I trusted Ariel in his choice and when the stone finally arrived I couldn’t get my eyes off of it. I compared it with other stones from regular retailers and despite numerous attempts and hard sell tricks that unfortunately the diamond industry is notorious for, all jewelers agreed that the stone was a beauty and they can hardly beat it with anything they have in their inventory given my budget.

So here is why I would recommend Ariel Friedman and IceStore.com to all my friends who are about to pop the big question – first of all, unless you’re a gemology major, you should trust his taste and knowledge of diamonds better than yours. Second, rest assured that he takes every assignment seriously and he takes special pride in every piece of jewelry that comes out of his store. Third, his pieces are truly amazing – the ring I gave my girl has seriously become the topic of pretty much every conversation ever since she got it. Last but not least, Ariel was always ready to talk to me and walk me over the smallest details of the process and teach me about the intricacies of diamonds and jewelry. I did indeed talk to him every day while we were choosing the diamond and that made me much more comfortable about the whole process.

So if you are reading this and you are hesitating about buying an engagement ring on the internet versus the retailer at the store, you should realize that going with IceStore is not just going with the online option – it is simply choosing the better jeweler and the better quality at the better price.

Stefan S. New York, NY

Thanks to the IceStore for a great experience in buying an engagement ring!

I had been searching for about 3 months and became very familiar with the basics.  I narrowed it down to a few different options and started to compare pricing and quality from several different sources.  In my internet searches, I found the IceStore.  The pricing seemed to be very reasonable and the inventory was impressive as well.  I called and spoke to Ariel several times to narrow down the actual stone and style of the ring I was looking for.  Ariel was helpful and gave me some insight on what would look good.  

Of course, I was very nervous to purchase such an expensive item from 3,000 miles away.  I did some homework and called the Jewelers Vigilance Committee, Better Business Bureau, and checked with the GIA for the certification.  Everything checked out fine and The IceStore was in very good standing with the organizations.  

I went forward with the purchase and the ring was turned around within 2 weeks.  When I received the ring I was extremely happy with everything. It is perfect and everything that I expected.

I then took the ring to Aruba where I proposed to my fiancé while we were scuba diving 60’ under the water.  I was a wonderful surprise and my fiancé loves the ring. 

Thank you Ice Store for making it all happen.  I would strongly recommend the Ice Store to anyone who is shopping for a diamond.

Dino C. Jamestown, RI

I would like to thank Ariel Friedman for going above and beyond the call of duty when assisting with the design and purchase of my engagement ring.

My fiance has been deployed in the US Army Infantry since October 2005 He is in Iraq and it has been a very difficult separation for both of us .We planned on becoming engaged over Christmas 2005 . Ariel was able to coordinate the meticulous design, selection of my flawless center stone, and the payment and delivery of the ring through e-mail and phone calls. It wasn't always easy with my fiancee's limited access to e-mail and the phone but Ariel made it work and now I have my stunning ring...my dream ring.

I was also somewhat skeptical of making such an important purchase over the internet but I have nothing to say but it was a wonderful experience. I get so many compliments on my ring and it has been months now and I still stare at it and amazed it is mine every day.

THANK YOU ARIEL!

Breathtaking and Stunning can only describe this one of a kind IceStore creation.

Buying a diamond over the net is a scary proposition for anyone to undertake. Now add the anxiety of having a custom made three stone ring over the web and you can understand our trepidation. However, I want everyone to know that Ariel's Icestore should be synonymous with "Diamond Dream Weaver." Not only did Ariel provide guidance during the design process but he is remarkably friendly, intuitive & highly talented.

The "Unique" three stone ring is in essence pure perfection. The craftmanship is beyond comparison to anything I have seen or bought at any high-end retailer in Manhattan. I had a blind faith in Icestore and I remember Ariel's words "I promise it will be stunning, sophisticated and unique" and let me express it is far beyond that promise. My husband & I are delighted. Never would I have believed that I could close my eyes and imagine anything more beautiful. The pictures do not even begin to capture the beauty of this custom creation. To open your eyes and find your ring is better than the dream is a testament to Ariel and Icestore.

Sincerely,

From start to finish, IceStore offered more in the way of product, expertise, attention and service than anything I could find here in New York . The final product exceeded all of my expectations and the entire process is one that I will always remember fondly. Thank you so much!

First I want to thank you for going WAY above and beyond to help me with all of the details involved.

Everything worked out perfectly and the ring is unbelievable - exactly what I wanted! Second, I'd be a reference for any other client in the future - let me know.

You guys have, by far, the best selection out there, and the customization and tailoring to my (constant) needs made it a great experience!!

Thanks again!!

My experience with yellow diamonds started about 4 years ago. I was on a cruise to St. Thomas and while casually combing the jewelry shops fell in love with a bright yellow beauty. Since then I have been watching prices on yellow diamonds and trying to educate myself. When marriage came up in my relationship I knew just what I wanted but, I had no idea where to get it. So like many people we started at the local jewelry stores. This experience was daunting to say the least if they didn't have yellow diamonds they tried to change our minds; if they did have yellow diamonds they were okay quality at an outrageous price or poor quality in a reasonable price range. After too many hours and too many stores we had started to give up. My dreams of owning a yellow diamond were just that; dreams!

This is when we found Ariel (AHHHHHH! That's the angels singing). Ariel explained to us both that what we where looking for was realistic! Ariel had the perfect diamond for us, if we would just give him a chance. He explained the good day bad day theory on diamonds (his creation I believe) and it made perfect sense. Some intense looking diamonds don't quite make it (having a bad day!) They just miss being yellow enough and become fancy instead of intense on the GIA certificate. This could also happen with a light yellow diamond; being just dark enough to make it to fancy but still being very light! This would be a good day for the diamond.

Ariel diligently followed up and even sent us comparison pictures at one point. We felt burned with our last experience (with a different jeweler) and decided to really make sure we got the right color this time. I even asked Ariel to compare it to a physical object so I would have an idea of the amount of yellow in this stone and of course he used a lemon...I was very excited at that point. All I needed to do now was convince my other half.

Days later when we did finally make the decision to have Ariel send the diamond and when it arrived it was perfect! This diamond was a beautiful fancy yellow color that should have been an Intense (poor, poor, diamond) a 1.41 carat that showed just as he described. It was our lucky day! Ariel, you have no idea how close I was to losing my dream of owning a yellow diamond you made it all possible for me and restored our faith in shopping on line, with a professional of course, with our first experience we were very skeptical and timid about getting another diamond on line and then possibly having to send it back...from the very beginning you said I would love it and you were right.If anyone out there needs to talk to one of Ariel's customers I told him that I would be willing so just let him know! Thank You Ariel.

I was originally referred to IceStore, Inc. through a friend (Eric B. of Wheaton , IL ) who had a fantastic experience purchasing a diamond ring for his wife to celebrate their wedding anniversary.  With my ten year wedding anniversary nearing, my wife suggested that we plan a romantic getaway to celebrate.  She also dropped a couple of subtle hints about wanting a new diamond ring. 

Although I had checked out the IceStore website on several occasions, the thought of purchasing a diamond ring sight-unseen over the internet was still a bit unsettling.  Not that I doubted the quality of their work, as I had seen it first-hand through my friend, but I desperately wanted the ring to be perfect and was concerned that I might not make the right choice purchasing it over the internet.  Nevertheless, I contacted IceStore and tried to articulate to them what I wanted. 

From the start, Ariel was extremely patient in his dealings with me, and therefore, was able to put me at ease with the entire process.  Of course, by the time that I had made up my mind to contact IceStore, there was less than three weeks until my anniversary. 

Undaunted by the time pressures that I had placed on him, Ariel worked diligently with me to create a vision for the ring.  I even managed to throw a couple of curves late in the game by not knowing my wife’s ring size and by upgrading the color and clarity of the diamonds at the last minute. 

Throughout it all, Ariel remained professional and accommodating, and, as promised, delivered the most beautiful ring perfectly commemorating this special occasion well in advance of our anniversary.

Although the trip did not work out as a result of Hurricane Wilma, I couldn’t be happier with the way our anniversary turned out.  My wife was totally blown away by the ring, just as I was when I first received it. 

Life is made up of a few special moments like these, and I am forever grateful to IceStore for helping us celebrate this milestone.  And, I look forward to working with Ariel again in the future to commemorate other special life moments.

Thank you Ariel!

Here I am thanking you again...

The ring is exceptionally beautiful. It is exactly what I wanted. It is dazzling yet softly elegant. The radiant cut stone has incredible depth and wonderful light which makes it unique and in my experience, very rare. Combined with the Pave' setting, it is a signature piece instead of a beautiful stone in a jewelry store setting.

You have created the first truly enjoyable diamond purchase experience for me after several attempts with Tiffany and other name retailers. Imagine that, even accounting for the internet between us and no lens viewing or certification sparring or brand name marketing to rely upon.

Your attention to me and my questions and my interest in diamonds was very helpful and supported my decision to purchase through you after endless hours researching you and your credentials the best one can on the internet. By the way, everything checks out spectacularly which you have obviously earned.

This ring celebrates and commemorates a number of important events in the next few weeks... thank you for assuring the remembrance is eternal.

With great respect for your dedication, your energy and commitment to an excellent purchase for those who believe diamonds are romance and remembrance, magic and mystery, art and when exceptional, heirlooms... I thank you again!

When I started looking for an engagement ring for my fiancee that matched the antique style of those she'd seen at some of the high dollar retailers I was not very optimistic that I'd be able to find a jeweler who could create exactly what I was looking for. Luckily for me, I found Icestore. Working with you over the phone to pick the center cushion-cut diamond, design the setting, and finalize the final purchase was not only easy but enjoyable.

Many Jewelers are not only inflexible when it comes to custom requests, but spend a lot of time badmouthing their competition in an attempt to demonstrate why their work is superior.

It was truly refreshing working with you and getting your honest feedback every step of the way. In the end I feel like I was able to make better decisions on both the engagement ring and the wedding band as a result of your help.

Thanks again for making the jewelery buying process so easy!

I am one lucky girl!

Not only did the best man alive agree to marry me (I asked him on Leap Year Day, Feb. 29, 2004) but we found IceStore and Ariel Friedman to create a ring that is more incredible than I could ever imagine.

After finding the website 6 months ago, my fiance called and had a long conversation with Ariel. We then spent alot of time shopping the diamonds wholesalers and retailers in New York, Florida, Sydney and Melbourne, Australia. When it came time to purchase, there was no question on who to use, it was IceStore without a doubt.

My fiance left all the decisions to me, which made me a bit nervous. Ariel's depth of knowledge, utmost professionalism and unending patience with me made the selection of the gorgeous stone and creation of the amazingly intricate setting a most satisfying experience. I was truly expecting this to be a daunting task. The ring is a stunner and I am enthralled by it!

Ariel was very accomodating to our needs from the first conversation all the way through to the delivery. This was by far the biggest and most important purchase we have ever made with an online company. Ariel's easy going, no pressure style immediately put us at ease. Truthfully, this experience has been more pleasureable and rewarding than my dealings with all other jewelers combined. I never imagined I would own such a beautiful piece of jewelry. The fact that it was made just for me makes it even more special!

Potential customers, trust that Ariel will do the right thing for you in every instance. He's a gem and I am deeply grateful to have found him.

I am the happy recipient of many daily compliments on this fabulous work of art and I recommend IceStore to every person who comments. I hope this testimonial will help potential customers move past any hesitations about making such an important purchase online. This experience has been more rewarding and satisfying than all my encounters with retail jewelers combined!

Again and again, my sincerest thanks to Ariel and IceStore!

I have to tell you that buying a diamond over the internet made me very nervous at first. I had many reservations, but each time I spoke with you, I felt better and better about the transaction. You understood exactly what I was looking for. You were incredible throughout the entire process, and not only did we get an incredible diamond (thanks to your expertise), but we got a gorgeous, one-of-a-kind ring as well.

It's been almost a year since I gave my wife the ring, and to this date, not a day goes by that she doesn't stop and catch herself staring at it, simply awestruck by it's beauty. As you know, there is nothing quite like it. I'll never forget the look on her face when I opened the gorgeous box you provided for me. Her eyes widened instantly, and as the light of the day made it sparkle and shine, it truly took her breath away. In a word, she was "speechless".

She was totally overcome by it's fire and brilliance. It was everything she had hoped for and then some. Time and time again, people have said that it's the most beautiful ring they have ever seen (and we think so too!) That being said, no one feels more strongly about it than the woman who wears it today. We both owe you a lot of gratitude. You made the process of selecting a stone and creating a work of art incredibly easy for me, and you made my wife eternally happy as well.

Thank you so much,

I am so happy!

Mere words cannot express how happy I am with the whole outcome. Not only the way the ring looks but how you just got it... You simply knew what I was looking for, put me in the right direction, and how hip and modern you are!

From the first moment I spoke to you on the phone to the moment I received the ring, our experience with you has been SUPERB! The whole process of designing my own ring has been so much fun, only because of your help. I almost wished it never ended... I can't wait to design the next piece with you!

Thank you so much. I want to make sure that you are known and recognized for your workmanship and integrity. Out of my selfishness, and exclusivity, I want to keep you a secret but you are a GEM and you need to be known.

You made be very happy, second to my dear generous husband.

Very truly yours,

We want to thank you so much for obtaining exactly the color, size, cut, and quality diamond we were looking for, and then placing it in a perfect setting. We had been looking for quite some time, mostly at well-known retail locations, without finding what we wanted, or finding not quite similar stones that were out of our price range.

Finding the IceStore website was like a breath of fresh air. Your site is by far the easiest to navigate and most consumer friendly, and offers the widest selection of truly wonderful diamonds and very competitive prices.

My wife has really enjoyed wearing her new diamond ring these past few months. It is amazing that it continues to bring such pleasure.

Thanks you again for your hard work and efforts. I would enthusiastically recommend IceStore.com for anyone in search of quality diamonds at attractive prices.

Sincerely,

She Loves It!

She's finally got the ring on her finger, and it is GORGEOUS!!! I knew it would be beautiful, but I had no idea it would be so perfect. The design is so unique, which makes my ring even more special. Its the perfect combination of style, sophistication, and elegance.

We'll be back for wedding bands and will be sure to recommend IceStore to everyone we know.

Kindest Regards,

The anticipation of knowing that my ring had been delivered and was waiting for me at my office gave me palpitations all day Wed. By the time I got there and saw the Fed-Ex box I could barely breath. I actually had to sit down to open the box, and I'm glad I did. The ring was incredible.

It was exactly what I had been hoping for. I had been very impressed from the time that I described what I was looking for in a setting, and you hit the nail on the head on the first try.

It was a pleasure doing business with you and I certainly know where to go in the future. This was my best birthday ever! Thanks so very much,

We returned from Mexico over the weekend. It was a fabulous trip. The highlight was our engagement and "THE RING". Things could not have gone better. She loves it!!! She's said it's the finest stone she's ever seen, it's magnificent, it's fit for the Queen of England and it's more than she could have ever imagined an engagement ring to be.

She's shown to to friends and family with great delight and is effusive when she talks about it. I can't thank you enough. I've told Kim all about you and the process of making the purchase - someday soon I want you to speak with her - it would be icing on the cake. I'll speak with you soon.

Warmest Regard.

The absolutely perfect diamond and the patience of a saint!!!!!!!

I started my search for a perfect fancy yellow diamond online, I could not find a fancy yellow round diamond in the size that I wanted 2 - 4 carats. Then I found The Icestore and with the help and guidance of Ariel Friedman, I found the ring of my dreams.

At the beginning of the search, I went to the most exclusive jewelry store in America. I found out (to my shock) that their diamonds were the same as the ones sold at the Icestore, they are not of a better clarity grade or color grade. To my further dismay, the sales staff was not as knowledgable as Ariel Friedman about fancy colored stones; this, given the fact that their fancy canary diamond carries their name. Ariel was patient and helpful through daily e-mails and phone calls.

When I saw the ring, I knew it was perfect, the pictures did not do it justice. Ariel also had the diamond set in a beautiful setting which was exactly what I wanted.

A wonderful shopping experience with a happy ending!

In life some plans go well, some do not. I have had my fair share of bad ones so when setting out to buy my wife a new ring for our anniversary I planned to do extensive research. While exploring together my wife and I came upon an beautiful three stone ring at Tiffany's. She absolutely loved it. I however did not like the $50K price tag. So I started working. I worked with three different custom jewerly shops, Tiffany's, and a diamond broker. In each situation I was either mislead or pushed toward inferior diamonds. To say the least it was incredibly discouraging.

On the brink of giving up I contacted IceStore, my wife had originally found the web site and I had disregarded it not wanting to make such a large investment over the interent. Ariel promptly responded and we traded a few emails over the following few days. Discouraged by other attempts and comforted by Ariels communication I decided to take the plunge, but with a hitch. When I gave Ariel the go ahead he had only 8 working days to find the complementary stones, create and mount the setting and Fed-ex the package to me. These eight days included the weekend. My $33K investment arrived on time, better than described. What an outstanding experience!

There is more. When I gave my wife the ring she sat down on the floor and couldn't get up for about 20 minutes. Further, I have had two provate appraisals completed on the ring. One for $52K, the other for $56K.

Thank you Ariel. We will definitely be doing business together again!

My experience with IceStore, Inc. was nothing less than perfect. Ariel assisted me in the selection of an excellent center stone for a three-stone ring and then he really pounded the pavement to find a beautiful pair of matching side stones, which was not an easy task.

To top it all off, Ariel had our ring designed and built based on our specifications. The end result was a beautiful ring that we will cherish and enjoy for many years to come.

The only mistake that I made was not using Ariel for other diamond purchases that I have made in the past. Rest assured, I will use him in the future. Thanks!"

I wanted to thank you again for all the help with the engagement ring.

I proposed to my girlfriend on July 4th (2003), and she absolutely LOVES the ring! After nearly three weeks she still remarks at how beautiful it is, and her friends are all dazzled by it. The antique reproduction style is a real work of art with all the intricate detail and patterns. I don't think I could have found a better setting anywhere.

With the princess diamond in there, the whole thing is simply gorgeous beyond words. It's far better than it looked in pictures too, and the pictures were great! The ring box was a surprise too - it's a really nice touch. I was certainly not expecting such a high quality box for the ring, but it turned out to be the nicest I've ever seen.

Thank you for making this whole process so simple too. Picking out everything on the web was actually fun, and it really is incredible how much money you have saved me! No local jewelers came even remotely close to your prices, and nobody has the settings you have. Now I'm hoping my friends want to get engaged so I can point them your way.

Keep up the great work - this is why I love the Internet!

Sincerely,

Purchasing a 2 carat diamond on the intenet was against everything we said we would ever do. After checking this business out, talking and e-mailing Ariel several times, the transaction was completed.

The stone was absolutely beautiful. It appraised much higher than the cost. We would certainly be a return shopper and would tell anyone how pleased we were with the whole process and we are hard to please! Also, Ariel proved to be a great person to work with-not pushy or trying to talk diamonds over our heads. We did our homework and he certainly came through.

We love the stone.

There is one word for my ring...STUNNING!

I could not be happier with the ring or, more importantly, my experience with Mr. Ariel Friedman. From my first phone call, he was professional, curteous, incredibly knowledgeable and patient with all my questions. He made me feel completely comfortable about buying something of such value through the internet.

I described to him the look I wanted in my ring, but I never dreamed the ring would so exceed my expectations.

I was pleased with the pictures, but when it came in the mail, I was speechless! He helped me find the best value for the diamond size I was looking for. No other website I checked had near the quality of stone or setting, and all were more expensive when comparing the 4 c's.

I can't say enough positive things about my experience...I could go on and on! Thank you so much, Ariel, for this work of art I'm wearing!

Aloha!

Our experience with Icestore and specifically Ariel was outstanding! He was knowledgeable, patient, and not the least bit "pushy". He was unlike any of the retail salesmen that we dealt with who just wanted to make a sale at whatever cost. The ring is absolutely stunning!

I can't stop staring at it. :-)

I have received countless compliments on the quality and beauty of the ring...even from a very fancy jewelry store. I saw a comparable stone at that store and it was twice the price!!!

We would absolutely recommend the Icestore to anyone looking for an engagement ring and we are already telling our friends about Icestore's courtesy, professionalism, and expertise. Thank You for a wonderful shopping experience!

When my husband offered to buy me the diamond ring of my dreams for Mother's Day, I, with great excitement and anticipation, began my search for the perfect stone at all of the local jewelery stores. Although none of the jewelers had anything within their stores that fit my criteria in terms of size and quality, they all promised that they could "get one in" within a couple of days.

Well, after months of this trial and error process one stone at a time, I was left disappointed with each diamond, either in terms of size, color, cut quality, or with an unknown something that just didn't look right. Even if I were to compromise on the diamond I selected, the local stores were unable to set the stone in anything but a Tiffany-style setting -- although a classic look, not what I had in mind.

With less than two weeks before the stated occasion, I found the IceStore online. In response to an email request, Mr. Ariel Friedman called me with two diamonds that fit my specific search criteria perfectly. He answered all of my questions in a most professional manner and was very understanding and respectful with my expressed hesitation to make such a purchase sight unseen and from a man I did not know.
After having spoken with Mr. Friedman a couple of times and much thought and prayer, I decided to purchase the diamond he suggested and I asked him to mount it in a setting I chose from his antique-style setting selection. He promised to do this and have the ring to me by Mother's Day.

This entire transaction has proven to exceed all of my expectations. The ring arrived at the hour it was promised and was nothing short of breathtaking. I was literally left speechless to describe the beauty of this ring. It's sparkle is blinding and it's beauty is captivating.

I have been wearing this ring for over a week now and still can't believe that it is mine. I am blessed to have received it as a gift and find it to be a most befitting way to honor God's greatest gift to me -- my children, for only He could create such a "good and perfect gift". Thank you God for Your awesome creations; and thank you Ariel Friedman for making dreams comes true.

Thanks to IceStore, I got an extremely high-quality modern Asscher-cut diamond in a platinum Tiffany setting for substantially less than it was later appraised for -- all ordered, set, and sent in three business days. This happened to be right around Christmas, so no other vendor I checked with could deliver anything similar in under six weeks. Moreover, as my future wife owns no other rings, I was unable to provide a ring size. Ariel asked my fiancee's height and weight and was able from that general information to extrapolate her EXACT size. I didn't even have to take Ariel up on his offer of a local jeweler who would resize the ring for free, since it fit my fiancee's finger PERFECTLY. How, I ask, can you argue with all-around performance like that?

Take a look at the ring for yourself and tell me it's not exquisite. The fact that the diamond is of near-perfect proportions and of an IF clarity is only the icing on the cake. Many thanks, Ariel (and IceStore). I will send family, friends, and anyone else who will listen to you when it's time for them to invest rocks of their own. And look for a call from me in about twenty years when it's time for us to upgrade!

The ring I bought from Ice Store is the best thing I have ever got in my life. It is the most perfect ring for me, I love it so much. It is so wonderful to find something that is so me, that everyone said it couldn't be on anyone else's finger.

Ariel Friedman worked very hard with me because I was going back and forth hesitating about the ring, because of the price. But when I looked in other places, the price for a 1 carat fancy pink diamond, was higher in other places, and their diamonds did not look as good.

And when I made my choice to buy this ring, Ariel was more than helpful and very patient with me. I wouldn't trade this ring or sell it even for 1000,000$. Plus the setting of this ring is the most amazing setting I have ever seen. Even the jewelers in my country "Qatar" where amazed by it, it is very well made, even the picture could not represent how beautiful the setting is. I am so happy of what I got from Ice Store and I recommend it highly.

I bought a 4.41 ct. Fancy Intense Yellow VVS1 Diamond with trillions set in a beautiful platinum ring. I must tell you how satisfied my fiancée Nancy is with it. It's stunning...and she's stunned, not to mention my family and her friends.

To tell you the truth, I was hesitant to buy a diamond of such size and expense over the internet but everything worked out great. It's been appraised conservatively at twice what I paid and the price was far less than all the other places I shopped (which was at least 30.)

So thanks again for a job well done. We're a happy family and fans of IceStore.

I very much appreciate the straightforward, professional, and personal manner in which you helped me with my diamond. You had the best selection of cushion cuts and the most information of any jeweler I spoke with (needless to mention a great website). Your attention to detail and ability to envision what I was looking for were great. I felt very confident that I was dealing with quality information, service, and products, and you delivered on all fronts.

The setting is absolutely stunning, and my fiancee couldn't be any happier with her ring. I am sure you're aware as to how this translates to my happiness. She and I are both very proud to have your creation as a part of our lives.

Thanks again for a great experience.

I had searched long and hard for the perfect ring. Initially I visited all of the traditional brick and mortar retailers. While I did find styles and stones which met my criteria, I was astonished at the price differential with on-line retailers. While I was an avid internet shopper, I had never before purchased an item of this value which was custom tailored to my specifications. Through every step of the process Ariel was there to guide and inform me. I must admit that although there was a leap of faith at the beginning, the end result was well worth it. I would highly recommend the IceStore for even the most demanding shopper.

Oh yes, she absolutlely loves the ring !!!

After weeks of searching for a reputable jeweler that had access to Asscher cut diamonds, I finally stumbled across the Icestore website while perusing the internet. I found the exact loose diamond , using their search engine, that I had been on a quest to find for weeks within a few minutes and immediately contacted Ariel Friedman. I found his service to be prompt, professional and efficient. He was very knowledgeable and patient and took
the proper time to work with me and finalize the details of my engagement ring to perfection.

I have received countless compliments on my ring and I could not be happier with the purchase! I hope to continue to do business with Ariel for years
to come...

My husband purchased an absolutely gorgeous fancy intense yellow diamond ring for me from IceStore and Ariel Friedman. It is the most beautiful piece of jewelry I have ever seen. I spoke with Ariel several times and he was wonderful to deal with. We paid for the ring one day and Ariel had it delivered the next.

If/when I ever want another extraordinary piece of jewelry, Ariel will be the first person I will contact!!

Thank you so much, Ariel. I love my new ring!

You made Christmas day all the more special with your expertise and outstanding service. I ordered the ring December 17th and was amazed to receive it December 24th. After doing exhausting research I am very pleased to have chosen Icestore. This was my first substantial purchase online and will recommend you to friends and coworkers.

The Lucida style ring with a princes cut couldn't be more beautiful, it actually brought tears to my fiancee's eyes.

Thanks again, I will definitely be returning. Happy Holidays!

Ariel, you provided incomparable service, quality, and reliability.
Moreover, your pricing is amongst the most affordable of any vendor on or off the web. You gave me just enough guidance to reassure me, yet not so much as to stray from the ring I had envisioned. My fiancée receives compliments and accolades everywhere we go!

Thanks so much for everything.

Best Wishes,

When I began researching a ring for my wife I never thought I would find the internet of any other use than to identify quality/value ranges. I never expected to purchase something of such great value from an online dealer. I spent a good deal of time in jewlery districts looking at stones and settings, but all of the stones lacked something in terms of appeal, and the GIA certificate for which I was searching. Being inexperienced, I didn't know what quality the stones were missing.

After months of this type of effort and disappointment I decided to contact the IceStore and opened a dialog with Ariel Friedman. After describing the general stone specs and how much I could afford Ariel had an idea of exactly what to present for my consideration. I was still nervious about working with an online dealer and since I had business in the Los Angeles area I arranged to meet Ariel to view the stones. I know this seems silly, but
being able to meet someone face-to-face and actually see these diamonds made me more comfortable.

We met in a very relaxing atmosphere making the situation all the more comfortable. Ariel was knowledgable about technical details, reassuring about my concerns, and flexible in his guidance helping me through this process. Also, he displayed a refreshing quality I had seldom encountered: no pressure to buy from him.

When Ariel presented these hand-selected stones it finally hit me what all the other stones I viewed had been missing. The brilliance and fire these beauties exhibited were breathtaking. I remembered reading that some compromise between these characteristics must be expected. To that I say, "Find yourself a dealer who knows quality and beauty and you will compromise very little!".

Ariel had chosen stones that were literally exciting to behold! As we discussed the beauty of these diamonds I found his philosophy of presenting only high quality gemstones to his clients to be a productive and fruitful approach to business from both retailer and consumer points of view.

There was no longer any question of who I was going to purchase this ring from. I had found my guide through the maze of, what had been to this point, gemstone hell.

The setting is an exquisite antique style that compliments a beautiful stone. Ariel made and implemented suggestions that I am confident made this ring a true work of art. One example of this is encountering a difficulty in the mounting that was addressed, by Ariel, in a creative yet common sense manner that made him, myself, and my wife very pleased with the result.

Feel free to put yourself in the care of Ariel Friedman and the staff of The IceStore as you will most certainly be, not only satisfied, but giddy with sheer delight when you hold what will assuredly be a treasure in every respect of the word.

Thank you very much for taking such care in the recommendation and manufacture of our engagement ring. The ring turned out every bit as amazing as I had imagined. Making such an investment over the internet was, at first, scary. But considering the diamonds you offered me were GIA graded I knew I would at the least be getting what I paid for. So, I trusted my instincts and went for it. I am so happy I did because as it turned out I got far more for my money than I would have had I gone anywhere else. Infact, the local j