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A Diamond Company Built for Informed Buyers
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Icestore is an online diamond retailer specializing in lab-grown diamonds, fancy color lab diamonds, natural yellow diamonds, and certified loose diamonds. For more than two decades, Icestore has focused on one thing: giving buyers clear access to exceptional diamonds without inflated pricing, unnecessary markups, or theatrical storytelling.
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We believe diamonds should be evaluated on measurable quality, verified certification, and transparent pricing — not marketing mythology.
That philosophy shapes every aspect of how Icestore operates.
About Icestore
Founded in 2001, Icestore was among the first companies to bring certified diamonds to the internet, with a focus on transparency, education, and fair pricing.
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Icestore operates as a diamond-first marketplace, offering loose diamonds for engagement rings and fine jewelry. All diamonds are independently graded by recognized gemological laboratories such as GIA and IGI, ensuring accurate grading and buyer confidence.
Icestore Origins
Icestore was founded after its creator, Ari Gold experienced firsthand the lack of transparency common in traditional diamond retail. While shopping for a diamond for his wife, the founder encountered opaque pricing, high-pressure sales tactics, and markups disconnected from diamond quality.
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In response, Ari envisioned a client-first marketplace where diamonds could be evaluated on objective criteria and purchased without intimidation or unnecessary overhead. That concept became Icestore in 2000, helping pioneer the online sale of certified diamonds.
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The same principles continue to guide Icestore today.
Icestore — certified diamonds, transparent pricing, and informed buying.
Why Icestore
Icestore is designed for buyers who want factual information instead of sales pressure. Diamonds are presented without scripted narratives or bundled markups, allowing clients to make informed decisions based on measurable quality.
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The Icestore approach emphasizes:
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Independent certification
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Transparent pricing
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Objective comparison across a broad inventory
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Buyer control throughout the purchase process
Experience, Trust, and Longevity
Icestore has been in continuous operation for more than 24 years. Founded in Beverly Hills, CA in 2001, the company has served clients worldwide and built long-term trust through consistency and transparency.
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Icestore holds an A+ rating with the Better Business Bureau (BBB) and maintains 5-star Google reviews from verified customers. These ratings reflect sustained customer satisfaction over time.
What Icestore Specializes In
Icestore is built around diamonds first, not mass-produced, mass-marketed jewelry.
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Our core specialties include:
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Lab-grown diamonds in all major shapes and higher grades
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Fancy color lab diamonds, including yellow, pink, blue, green, and orange
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Natural yellow diamonds, sourced directly from sightholders and certified by the world's leading gemological laboratory for natural fancy color diamonds, GIA.
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Loose diamonds for engagement rings and custom fine jewelry
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Custom engagement rings manufactured to the highest quality standards by master jewelers in Los Angeles, CA.
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Each diamond is listed with complete grading information, allowing buyers to compare objectively based on carat weight, color, clarity, cut, and certification.
All diamonds offered by Icestore are independently graded by recognized laboratories such as GIA and IGI, ensuring accuracy, consistency, and buyer confidence.
Transparent Pricing by Design
Icestore operates with a streamlined, digital-first model designed to minimize overhead and pass savings directly to consumers.
Unlike large, heavily marketed jewelry brands, Icestore does not maintain expensive retail showrooms or build pricing around brand premiums. Our inventory-driven approach allows buyers to compare diamonds based on actual specifications — carat, color, clarity, cut, and certification — rather than subjective branding.
The result is straightforward:
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Larger selection
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Clear comparisons
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Meaningful price advantages
A Buyer-First Philosophy
Icestore was built for clients who prefer facts over fluff.
Our approach emphasizes:
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Independent certification
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Clear specifications
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Risk-free purchasing, including a 30-day return policy
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Direct access to diamond expertise when guidance is needed
Whether purchasing a lab-grown diamond, a natural yellow diamond, or a loose stone for a custom setting, Icestore exists to make the process informed, efficient, and transparent.
The Icestore Difference
At its core, Icestore is not trying to reinvent diamonds — only the way they are sold online.
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By combining a large, certified inventory with clear information and competitive pricing, Icestore has become a trusted destination for buyers who want control, clarity, and confidence when purchasing diamonds.
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Icestore — real diamonds, accurately presented, without the theatrics, without the markup.