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Why Our Diamond Prices Are Lower Than The Competition
Two diamonds with identical specifications can be priced dramatically differently depending on where you shop. Naturally, this raises an important question:
If the diamonds are the same, why aren’t the prices?
At Icestore, we believe informed buyers deserve a clear, honest answer. The Short Answer
Our prices are lower because we’ve intentionally built a business model that prioritizes the customer over marketing, efficiency over excess, and transparency over branding.
4 min read


Icestore vs Blue Nile: The Lab Diamond Price Comparison Nobody Wants You to See Updated: January 2026
The $5,420 Question
Before we get into the weeds, let's establish some facts. In the first few days of January 2026, I pulled up two 4.04-carat Asscher cut lab diamonds, both F color, VS1 clarity, Excellent cut, IGI certified. One was listed on Blue Nile for $7,210. The other was on the Icestore site for $1,790.
That's not a typo. That's not a promotional discount. That's just Tuesday.
7 min read


The Top 10 Reasons NOT to Buy a Lab-Grown Diamond
1. It Costs Less, and Everyone Knows Love Should Be Financially Ruinous Why save thousands of dollars when you could responsibly overpay for the experience of debt? Nothing says “forever” like monthly payments until retirement. 2. It’s Chemically Identical, Which Ruins the Romance A lab-grown diamond has the exact same chemical, optical, and physical properties as a mined diamond. Honestly, where’s the fun in that? If it’s not formed under the crushing pressure of the Ear
3 min read
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